Marketing Strategies For Fsbo's - 7 Ways To Sold
By Bill Carey, Fri Dec 9th
Real Estate marketing to get your home in front of as manyqualified buyers as possible, as soon as possible will costmoney and time. In the end it is worth it for the FSBO or anyhome seller. Follow these 7 Ways to Sold and you will find yourway out of the maze and on to your next home.
1) MLS & Realtor.com - The largest and most used websiteby home buyers searching for their next home is Realtor.com. Allmost 80% of home buyers begin their search on the internet. Yourability to list your home on this site is only by way of thelocal MLS, that's where it all starts. If you are not on the MLSand Realtor.com you are way behind the curve.
2) Real Estate Agents - Low cost, discount,
minimumservice real estate companies are available locally and on-line.These companies can list your home on the MLS and Realtor.comfor a fee $200.00 to $1,200.00 fees vary with services offered.If you are going to be a FSBO doing it all on your own may notget you to sold.
3) 800# Pre-recorded Message - Used by top Real Estateagents who are on the cutting edge of real estate marketing.Savvy marketers understand that buyers don't want to talk to anagent they just want information. Pre-recorded messagesavailable 24/7 when the number is called they get theinformation and you get their name, number and address whetherthey leave it or not. These numbers are sometimes availablethrough a local real estate agent for a minimum setup cost orpossibly for free.
4) Signage - Professionally painted block letters 24" X24", with this message. FOR SALE BY OWNER call 24/7prerecorded message talk to no agent 800-555-1234ID0987. This type sign message is also use by cuttingedge Real Estate agents who may provide signs along withan800#. These signs and no flyer information box will getbuyers begging for information. Don't forget directional arrowsigns to lead buyers to your property.
5) Photos & Visual Tours - Photos inside and outside MLS& Realtor.com will usually allow 8 photos. Visual Tour used onlyby the top Real Estate Agents in the marketplace will allow upto 50 panoramas and/or photos these will also be linked to theMLS and Realtor.com sites. More photos and visual tours will getyou a higher placement on the websites. Note:ColdwellBanker.com allows its agents to submit an unlimitednumber of photo's and visual tours on their site.
6) Newspaper Advertising - Keep it simple 3-5 lines toget your message and to get them to call for more information onyour 800#. Make your ad stand out place a frame around the ad,add stars or symbols. Advertise only on the Real Estate salesday in your market maybe Saturday or Sunday you can do both butnot every day.
7) Neighbors/Co-workers - Deliver professional flyerswith photos, make with MS Publisher, to all your neighbors (pickyour new neighbor) and take to your office, place on windshieldsin parking lots. Agents who do your visual tour can email youthe tour for you to forward to friends and relatives.
About the author:Bill Carey offers insights to the buying and selling process ofresidential real estate for F*R*E*E information and reports seehttp://www.CharlotteNCExecutiveHomes.com "Insider Real Estate SecretsRevealed" ...a must-read for Home-Owners and Renters! It's aFREE 12-lesson e-course covering more than 20 topics exposingthe realities behind buying
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