Using The Internet In Your Lease Purchase Business
By Sue and Chuck DeFiore, Wed Dec 7th
First you need to find a list of Sites. You dothis by going to one of the major search engines. Our twofavorites are Yahoo and Google, but any one of them will do.Enter (FSBO) as your search words. After yousearch for FSBOs you will get a bunch of sites to go visit.Visit them, check them out, see how they work, and the ones youlike put in a favorites folder entitled FSBOs.
Now that you have a list of FSBO sites you need to get telephonenumbers of sellers who have homes you would like to leasepurchase in your state. For those of you lucky enough to borderanother state you can enter a search for that state next.
Remember
to set up your yellow legal pad with columns fortelephone number, type of property (single family, condo,townhouse), price and notes section. Remember you also need toset up your database with the same information. However, you aregoing to want your database to have two additional fields fordate your called, and action to take.
Go through the FSBOs sites you have collected and take down theappropriate information. Get your telephone script handy andstart calling. After you are through with your telephone calls,enter the information in your database. We use Access, but anydatabase will do. In the action to take field I make a note ofwhether I need to send a letter, email, newsletter, and/or totickle to call again.
Next, however, you want to have a mail merge program. Forexample, we use Group Mail for all on-line correspondence. GroupMail allows me to take my Access files and import them intoGroup Mail. It also affords me the ability to make my emailsvery personable by using the individuals name in my letter, thedate I called on the property, and depending on the email when Iwill follow up. In addition the program also allows me to putspecific groups (prospects, consults, tenant buyers) intoseparate groups. I can have a very large Access database thatGroup Mail (it will import most major databases) will sort outfor me, and give me just who I want to send a specific email to.For all off-line correspondence I use Microsoft Word.
So to continue, after I am done with my calling and have enteredall my information in Access. I use Microsoft Word to send outmy follow-up letters. Some sellers I just send my thank you forspeaking with me, here’s my card letter. Others I want to bemore specific with and will send my these are the ways we workwith you letter, and so on. For you PFYS students, these lettersand emails are in the LP manual.
After I have completed my follow-up correspondence off-line Iwant to be sure to have this information in my Group Mailprogram for follow up on line. For example, I have groups set upfor the various follow-up emails that I send out based on theoff-line letters sent.
So get on the Internet, find some FSBOs, call and send out thoseall important follow up letters, and be sure to personalizethem.
Copyright 2003 DeFiore Enterprises
About the author:Interested in having your own successful, home based creativereal estate investing business? Chuck and Sue have been helpingfolks start successful home based businesses for over 19 years,and we can help you too! To see how, visithttp://www.homebusinesssolutions.com
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