Content Ideas For Ads And Brochures When Selling Your Home
By Raynor James, Fri Dec 9th
Even in this hot real estate market, selling your home requiresa bit of marketing effort. Ads and brochures are important andpowerful tools. So, what do you put in you're marketingmaterials?
Content
To the degree possible include key information in you're ad orbrochure. A classified ad will contain less than a poster, whichwill contain less than a brochure, which may contain less thanan Internet listing, etc. The key, however, is to make sure eachmedium contains maximum information and minimum fluff.
In general, people want to know what type home is being
offered(single family house, townhouse, condo, etc.), how many bedroomsand baths it has, its general location, and the price.Obviously, you also need to include contact information sopotential buyers know how to reach you.
If you have the space, a good tactic is to describe thecharacteristics of the house that lead you to originallypurchase it.
1. Was it the location? 2. A beautiful view? 3. Neighborhoodcharm? 4. A school district you were seeking out? 5. Lots ofstorage? 6. Garage spaces for 3 cars? 7. High ceilings? 8. Thestyle of architecture? 9. Large entertainment areas? 10. Abeautiful garden?
Don't be shy. Mention the best features to set your home apartfrom others for sale.
A note of caution is called for here. When you mention yourhome's best features, don't overstate them. If your potentialbuyer's first emotion on actually seeing your property isdisappointment, there really isn't much potential for a sale tothat person. With that in mind, I wouldn't refer to a house witha garden that backed to a small farm pond as "waterfrontproperty," nor would I call a small, city apartment with windowson an air shaft a "spacious city abode with sunny views."
Photos
Include color photos of your home whenever possible. Whenselling real estate, a picture really can be worth a thousandwords.
When taking your photos, take lots of them. Take them fromtypical angles and from unusual ones, too. Cameras often likeodd angles. Photos that show three walls very often seem toreduce the size of the room visually. It is often better to showonly two walls with the corner slightly, or very, off center.You may want to show the same room from more than one angle. Onephoto may include a wall of windows and another show a fireplacein the same room. Regardless of your approach, keep in mind thephotographs will give a potential buyer the first impression ofyour home.
Obviously, marketing is one of the key factors in selling ahome. If you are creative with yours, buyers will come.
About the author:Raynor James is with http://www.fsboamerica.org - providing FSBOhomes For Sale By Owner. Visit our "sell my home" page athttp://www.fsboamerica.org/seller.cfm to list and sell your homefor free for one month. Visithttp://www.fsboamerica.org/buyer.cfm to see homes for sale byowner.
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